Chráníte své podnikání dostatečně?

29. únor 2016

V konkurenčním boji mezi firmami se často stává, že se ta slabší snaží kopírovat silnější. Mnohdy se to týká nejen označení produktů a jejich složení, ale i služeb. A zdaleka nejhorší je, pokud jde o obchodní značku. Máte-li s tímto problém i vy, pak je na čase si položit otázku, zda dostatečně chráníte své podnikání. Zřejmě tomu tak není. Co tedy udělat? Jedním z účinných řešení se jeví registrace ochranné známky.




Zdroj: pixabay.comZdroj: pixabay.com

Zabezpečte svoji obchodní značku ochrannou známkou

Význam ochranné známky je poměrně zásadní záležitostí. Zejména v okamžiku, kdy chcete zabezpečit obchodní značku či brand, kterým se identifikujete, před ostatními firmami, s nimiž na trhu bojujete o přízeň zákazníků a klientů.

S vyřízením registrace vám pomůže Patentoid.cz

Cena registrace ochranné známky vás vyjde na pár tisíc korun, a to i tehdy, pokud vše přenecháte na nové službě, kterou představuje Patentoid.cz. Vaším jménem vyřídí vše potřebné. Základní náležitostí je řádně podaná přihláška ochranné známky, kterou jménem vaší firmy Patentoid.cz podá u Úřadu průmyslového vlastnictví. Sami si před tím pouze určíte, co vlastně chcete chránit. Zda půjde přímo o obchodní značku ve formě textu či loga, případně o ochranu produktů a služeb.

Registrovaná obchodní známka vám pomůže se lépe chránit v souboji s konkurencí, která by chtěla zneužít vaší značky, produktů a služeb. Zároveň pomůže i samotným zákazníkům, kteří se lépe vyznají v tom, co vlastně pochází od vaší firmy a co nikoliv. To samo sebou může přinést i zvýšení vašich zisků, takže na ochranné známce v konečném důsledku můžete i profitovat. Další důvod, proč ji zavrhnout z důvodu, že vás stojí zbytečně moc peněz.

Přílišné riziko škodí podnikání

Podnikat lze samozřejmě i bez ochranných známek. Jde však o jisté riziko, že se v budoucnu setkáte s kopírováním svých služeb a produktů či přímo jména vaší firmy, čímž dojde i k jejímu poškození. Přitom se toho právě přihlášením ochranné známky můžete snadno vyvarovat.

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